The music industry has evolved, and independent artists now have more power than ever. With platforms like Spotify, YouTube, and social media leveling the playing field, artists can achieve success without major label backing. But is independence always the best route? This post explores the pros and cons of staying independent vs. signing with a label, with real-life examples from artists like LaRussell and Chance the Rapper.

Kyra Gordon’s soulful voice and storytelling have always captivated her audience, but her online presence needed refinement. Aberration Media transformed her social media strategy, resulting in a 65.4% increase in reel interactions and an 89.5% boost in impressions. This case study highlights how a cohesive brand identity and strategic content creation helped Kyra connect with her fans and expand her reach.

Social media is one of the most powerful tools for independent musicians, but are you using it effectively? Many artists unknowingly make mistakes that limit their growth and engagement. In this post, we break down five common social media mistakes musicians make—from inconsistent posting to poor audience engagement—and show you how to fix them to build a stronger online presence.

The Bass Bin Sessions is back with a brand new full performance.